LexGrow is a marketing platform built exclusively for law firms, consolidating the channels firms use to acquire clients into a single platform with unified reporting.
Key features and functions include:
Search Engine and AI Visibility Optimization
Includes organic search optimization, local map presence, and tracking of firm visibility within AI search tools such as ChatGPT, Perplexity, and Google AI Overviews.
Content Production and Compliance Review
Provides attorney-reviewed content production. Content and review responses pass through human compliance review against the advertising rules of the applicable jurisdiction before publication.
Reputation Management
Monitors and responds to reviews across platforms including Google, Avvo, Facebook, and legal directories.
Social Media Management
Provides scheduling and engagement for organic social media accounts.
Paid Advertising
Manages paid advertising across Google Ads, Meta, and Local Services Ads using algorithmic bidding strategies with periodic recalibration. Accounts are created and remain owned in the firm's name.
Exclusive Lead Generation (Add-On)
Offers a subscription-based option providing pre-screened, territory-protected matched leads for firms seeking additional case volume while organic channels develop.
Reporting
Presents performance data in non-technical language intended for attorneys and operations staff.
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