As firms and corporate in-house departments begin to recognize the importance of data and the potential competitive edge to be gained from effectively leveraging their data, so they have also started to realize they need help to streamline, clean and normalize their internal data and to develop cohesive organization-wide data strategies and processes. Several consultants help firms develop and execute data initiative strategies. These are large projects that can take several years. Additional data-related consulting includes evaluating and selecting data analytics tools or APIs and leveraging analytics and integrating internal and external sources of data. HBR has been a leading consulatancy for these types of services, with Fireman & Company having more recently developed similar capabilities.