NextPhone

NextPhone is an AI voice agent, offered by Pure Labs Inc., that answers a business's inbound telephone lines and performs front-office work such as call answering, intake, and appointment booking. The product is built as a general-purpose virtual receptionist and is also sold to businesses in other service industries; the vendor offers a law-firm-specific configuration and marketing page, which is the basis for this listing.

Call answering and intake
The agent answers calls around the clock and asks the screening questions a firm configures for each type of inquiry, including matter type, incident date, jurisdiction, injuries, insurance carrier, opposing-party names, and contact details. Callers outside the firm's practice scope receive a referral message defined by the firm.

Practice-area configuration
Separate intake scripts, question sets, and routing destinations can be set per practice area. The vendor's materials describe example scripts for personal injury, family law, criminal defense, estate planning, employment, and commercial disputes, each routed to the responsible attorney.

Conflicts-related data capture
The agent captures opposing-party, co-defendant, and referring-party names during a call and passes this data to the firm's practice management system so a conflicts check can be run by firm staff. Firms can also set custom rules that flag a caller for attorney review before booking if a named party matches existing records. The vendor's own site materials are not fully consistent on how much conflicts-related decision-making the AI performs; see editorial notes below.

Escalation and after-hours coverage
Firms define priority tiers so that matters such as arrests, protective orders, or filing deadlines trigger an immediate transfer or alert to the on-call attorney, while lower-priority calls receive a callback window or next-business-day logging. Calls are tagged by type (new lead, existing client, opposing counsel, vendor, spam), and returning callers are recognized rather than re-run through intake.

Integrations and records
NextPhone integrates natively with Clio Manage and Clio Grow, creating a new client record in Clio Grow and logging intake notes to Clio Manage after a call. MyCase, PracticePanther, Lawmatics, and Smokeball connect through Zapier, along with Google Calendar, Outlook, Calendly, Acuity, and Cal.com for booking. Further connections are available for HubSpot, Salesforce, GoHighLevel, and other tools, plus webhooks. Every call is recorded, transcribed, and summarized, with notifications by SMS and email.