D&B Hoovers is a business intelligence and sales prospecting platform built on Dun & Bradstreet's global data cloud.

Key features and functions include:

Company and Contact Database
The platform provides access to company and contact records drawn from Dun & Bradstreet's Data Cloud, which the company reports covers several hundred million business records worldwide, updated on an ongoing basis from tens of thousands of data sources.

AI-Assisted Prospecting
Smart Search AI and Smart Mail AI tools support natural-language search across the dataset and AI-assisted drafting of outreach messages personalized with company and contact data. Prospect Scoring ranks accounts and leads by estimated potential.

Buyer Intent and Signals
The platform surfaces buying-intent data (including third-party intent data from Bombora) and visitor-identification tools intended to flag companies actively researching relevant topics, along with news-based triggers such as funding events, expansions, and leadership changes.

Account and List Building
Users can build targeted prospect and account lists, map corporate family hierarchies (parent-subsidiary relationships), and bulk-upload company records for enrichment against D-U-N-S Numbers.

CRM Integrations
D&B Hoovers integrates with Salesforce, Microsoft Dynamics, and HubSpot, and a browser extension is available to support research within existing sales workflows.

D&B Hoovers originated as Hoover's, Inc., founded in 1990, which was acquired by Dun & Bradstreet in 2003 and rebranded as D&B Hoovers in 2017 following the integration of Avention's OneSource platform.