The 'S' Word
Published on Mon, April 18 by
Jeroen Plink

The model for law firm sales lags far behind that of other businesses, even as new technology and data solutions become available to support business development. There persists a notion that business development in law firms should be predominantly driven by partners and through word of mouth. By contrast, SAAS companies have developed highly effective sales strategies, leveraging digital tools and a data-driven approach. 

About the Author

Jeroen Plink

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