The Vendor Cheatsheet/ANNUAL OR MONTHLY? CHOOSING A BILLING CADENCE THAT FUNDS GROWTH WITHOUT HIDING CHURN

Annual or Monthly? Choosing a Billing Cadence That Funds Growth Without Hiding Churn

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Billing cadence looks like a finance-team decision. It isn't. It is a capital structure choice, one of the highest-leverage strategic decisions a legal tech vendor will make in the first three years of building the business and most founders make it on autopilot. 

Get it wrong and you either starve the business of working capital or build an invisible renewal cliff that surfaces in year three, when the cohort comes due all at once.

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