Go To Market
Connecting with key demographics in meaningful ways is an ongoing challenge for vendor organizations. A number of consultancies have developed services connecting vendors with their buyers and providing go to market strategies that promise to increase the efficiency of the technology buying cycle. LexFusion, for example, leverages the broad network of its founders to connect vendors directly with law firm partners and legal operations executives. Baretz + Brunelle, by contrast, works with vendors to help them more eloquently highlight and explain their value proposition to the market.