Renewal is where pricing strategy is executed. Most legal tech vendors design pricing carefully at land and execute it sloppily at renewal. The result is a Net Revenue Retention (NRR) gap that distinguishes great companies from average ones. The difference is not the product. It is the operating capability.
In this article, we’ll examine the five common renewal mistakes, how to price the uplift, the best negotiation anchor, when to walk away, and much more.