Law firms are selling the innovation dream. But when we look beyond the marketing speak, many firms have been slow to change. Innovation theatre is widespread. And firms are skilled at responding to RFP questions about innovation which makes it difficult to get an accurate picture.
Clients must cut through the propaganda to determine which firms are ahead of the curve. There is no one way to tell if a law firm is innovative. We need to look at the firm from several angles. We should also consider if the relationship remains a good match as the firm evolves. To do this, we must understand our requirements and how these may be changing.