Most legal technology vendors think the sales process begins when a buyer requests a demonstration. In reality, that's often when it is almost over. Long before your sales team receives an email, legal buyers have already identified a category, narrowed the market, compared competing products, reviewed security and integration information, watched product demonstrations, and eliminated vendors that don't meet their requirements. Many of those decisions happen inside Legaltech Hub.
Understanding how buyers actually research technology is one of the simplest ways to improve your chances of making the shortlist. Here's what that process looks like—and where your directory listing influences the outcome.