UpCounsel, founded in 2012, provides an online marketplace and platform to connect businesses and individuals with experienced attorneys, aiming to simplify the process of obtaining legal services. With a focus on small and medium-sized businesses, startups, and entrepreneurs, UpCounsel addresses a specific segment of the legal market that may otherwise face challenges in accessing professional legal support. UpCounsel also serves legal departments and law firms.
The platform employs technology such as artificial intelligence and machine learning to match clients with appropriate attorneys based on their requirements. UpCounsel facilitates communication, collaboration, and secure document sharing between clients and attorneys to enhance efficiency.